The company Amodio was founded in 1925, when Simeone Amodio and his wife
Giovanna Albano started a commercial activity in civic number 26 of via Port’Alba in
Naples, in the popular district San Giuseppe. Simeone sells stationery items for
students, while Giovanna, who holds a typist diploma, typewrites degree thesis and reports for
Giovanna and Simeone put up a family of thirteen children, but only three will enter the business and develop commercial activity. First Vittorio, immediately after graduating as an accountant, then Antonio and Carlo. Together they will found the "F.LLI AMODIO" CARTOLERIA SNC. Vittorio's commercial skills, Antonio's intuition for business and Carlo's help developed a growth of the activity that self-financed with the reinvestment of profits, not only in goods but also in the acquisition of the adjacent premises that were freed at the civic numbers 24 and 25.
Besides buying and selling, the frenetic activity of Vittorio and Antonio also consisted in researching new articles capable of satisfying the raising demands of the customers, as well as providing a variety of offers to offices and primarily to schools. A small brochure typed by their mother Giovanna with offers of stationery materials and with the first didactic supports for schools, soon became a small catalog of few pages to later turn into a real publication of about 800 pages. The intuition came from studying the teaching programs dictated by the Ministry of Public Education for all schools of every grade and level to be able to offer a range of products and articles to facilitate their teaching.
It was a success; the orders that the brothers received were constantly rising and the reinvestment of profits allowed them to buy an apartment on top of the store, that already had three entrances facing the street, and afterwards two apartments in the building in front of the store on the first and the second floor of via Port'Alba n°7, which were used for storage of external supplies as well as stocks for the sale point, that by that time extended on three levels with an area of almost 600 square meters. Two additional deposits in the entrance hall of street number 7 of Via Port’Alba weren’t enough for an activity that was expanding not only in Naples and the other provinces of Campania, but in all South Italy and successively in Central North Italy.
The Amodio brothers rented a warehouse for storage use in the immediate suburb of Secondigliano of Naples in a complex managed by the IMPDAP where a well-known furniture manufacturer called Gorgone resided. The years 60/70/80 were full of economic development and increasing revenue. The Fratelli Amodio s.n.c. employed between the store in via Port’Alba, its deposits and the Secondigliano warehouse, around 35 work units.
The dedication, the creativity, the intuition in following the changes and the needs of customers, now both public and private, took the form of a catalog of almost 36,000 references, printed and sent throughout Italy in 32,000 copies, that reached with the postal system of the ”Postatarghet" even the most remote schools and public offices in the area. Revenues grew and so the search for new products to offer not only in Italy but also in Europe and beyond the Ocean. The Amodio brothers were the strongest. Their motto was:
Towards the end of the 90s the Amodio brothers were forced to leave the old Corso Secondigliano
deposits due to the problems related to asbestos of their coverings; Confident on their expanding
business they purchased, with the same self-financing system as before, a depot of around 1500
covered square meters and 2,000 outdoor square meters in Melito of Naples where they further
increased their activity.
There weren’t enough arms to prepare arriving orders from all over Italy and fingers to load tons of sheets of orders into computer systems, to the point that in 2015 the Amodio brothers decide to purchase and install a fully automated advanced logistics system in their warehouses where the preparation of "orders" was made using the most advanced systems of the “radiofrequency" with the help of portable terminals, and an "automated" preparation system called "carosello"; a warehouse with rotating floors of about 100 square meters, where the logic of preparation was simple: it wasn’t the man to go and get the article but it was the machine that brought the article to the man, who thus managed to optimize the preparation of several orders at the same time
Once retirement age was reached, the Amodio brothers were succeeded by their children Fabio, Monica and Giovanna that with the Amodio A-store Srls continue the family tradition renewing spaces and proposing new merchandises and socio-cultural training programs